How AI helps execute better email marketing – AZ Big Media
Email marketing is truly the Sphinx of digital marketing as it keeps reinventing itself with new tech innovations, and this time it’s AI. While email marketing has been around since the 70s, AI became popular as a futuristic concept around the same timeline. However, they both have united 50 years down the line. AI addresses two vastly opposite email marketing aspects: Time needed for building HTML email templates and it’s ROI.
A team of email developers at any organization takes at least one full week to build an HTML email template. On the other hand, email marketing boasts an ROI of $44 against every dollar invested, and it’s the highest of all digital marketing channels. It helps reduce the efforts needed for running targeted campaigns and increase the ROI simultaneously. Today, we are going to discuss how AI helps improve email marketing execution.
#1 Tunes Your Send Timings Continuously
One of the most important factors that impact email open rates and overall engagement is the send time. For instance, sending a promotional email on a Monday morning will reap the lowest possible engagement as most people are busy scanning important work messages. Also, sending a promotional offer on payday sounds a better idea than sending one just a couple of days before one’s salary gets credited.