Email Marketing Segmentation for Small Business – business.com – Business.com
An email marketing plan is crucial to the success of your business, but all your hard work is rendered useless if you don’t pay attention to your audience and who receives which emails.
Though it might not be at the forefront of your mind, there are plenty of reasons to prioritize the segmentation of your email lists. Targeting a specific group of your customers with email marketing content is a business tactic that can pay off quickly and in a big way.
What is email segmentation?
Email segmentation is the process of categorizing all your email subscribers into lists based on various factors. You can choose the factors that separate your subscribers, like age, shopping habits or location. Create different lists, or segments, based on commonalities that subsections of your audience share – and then target them with content accordingly.
“You can make different segments related to different parts of your email campaigns,” said Abhishek Shukla, founder and editor at Product Guru. “Let’s say someone just joined your email list; now your first email will be a welcome email. Your subscribers will move forward and shift to different categories related to their interests.”
The best part is that email segmentation doesn’t need to be manual. “The email service provider software has the automation features that will do it automatically, and you just have to name your category and email campaigns,” Shukla added.