4 Email Marketing Mistakes Affecting Your Conversions (And How to Fix Them) – Business 2 Community
If you’re like many business owners, you use email marketing to stay in contact with your customers and nurture leads. After examining internal data and numerous outside case studies, it’s clear that email is one of the most effective ways to build rapport, increase sales, and grow your business.
Globally, over 4 billion people use email to stay in contact with friends and brands. This broad reach means you’ll have no problem connecting with your target audience.
But the benefits don’t end there.
From a financial standpoint, email gives businesses an average return on investment of 4,440%! It’s easy to see that there are clear benefits to using email as a marketing tool, but you have to get it right.
The problem with this type of marketing is there are a ton of factors you need to take into consideration if you want to maximize your results.
Our focus today is on some of the most common mistakes people make when implementing email marketing. We will go over the mistakes, tell you how they can negatively impact your business, and reveal what you can do to fix these issues.
Forgetting to Push for More Signups
The first problem marketers run into is their list eventually becomes stagnant. It can feel discouraging when you’re sending emails to the same couple of hundred people every week, especially when there’s a noticeable dip in your open rate and conversions.
This problem stems from how businesses generate new leads.