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Email Marketing Continues to Outperform. Are Your Strategies Optimized? – Business 2 Community
Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. Take a look at some of these recently published statistics in our recent blog post.
- For every dollar brands invest in email marketing, they receive 42 dollars in return. (Litmus)
- 77% of marketers say email is one of their two most effective marketing channels and 78% of marketing executives indicate email marketing is vital to the overall success of their company. (Litmus, 2020)
- Just 16% of respondents believe their company measures email marketing’s ROI well or very well. Furthermore, 45% cited ROI measurement of email marketing efforts as poor, very poor, or non-existent. (Litmus, 2020)
- According to 80% of professionals, email marketing drives customer acquisition and retention. (eMarketer)
- Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. (Disruptive Advertising)
Email Marketing Objectives
In research by DemandMetric and Return Path from Validity, The State of Email Marketing 2021 Report, respondent stated that communications and brand awareness were top email marketing objectives:
- 71% – Communicate with customers
- 69% – Build brand awareness
- 64% – Communicate with prospects
These findings are consistent with their research finding in 2019. When asked to list their top
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