The Only Email Marketing Best Practices Guide You’ll Need in 2021 – Business 2 Community
Sending emails can feel intimidating at first. It may even cause some “email anxiety” (yeah that’s a thing). But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices.
As you go through this list of best practices for email marketing, you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.
The truth is, that while these are all great and important questions, the answer to these questions is different for every company. You can only answer these with email testing (which by the way IS a best practice).
No matter what your business is or what industry you’re in, some tried-and-true best email marketing best practices can only help guide you to success.
1 – Create automated email campaigns
Email automation allows you to send the right message to the right people at the right time without having to set up and send one-off emails every time.
A perfect example of an automated email marketing campaign is your welcome email. Studies have shown a welcome email can generate 320% more revenue per email, 4 times higher open rates than other emails, and 5 times higher click-through rates than promotional emails.